ANNE SOFIE MADSEN | “SEDNA” FALL / WINTER 2012

A fairly new edition to the world of fashion, designer Anne Sofie Madsen has already gained recognition from journalists and fellow designers from across the industry. Born in Denmark and educated at the Royal Danish Academy of Fine Arts School of Design, Madsen worked for John Galliano at Dior and as a Junior Designer for Alexander McQueen before setting up her own label.

Her Fall / Winter 2012 collection goes by the name ‘Sedna’ and is described by Madsen as, “a half human, half Inuit goddess from the underworld.” Focusing on this underworld theme, the colour pallet is fairly dark. Consisting of black, white and the occasional burst of brown, her attention to detail is simple, but edgy.

The leather pieces within the collection have a hypnotic draw to them. The dip-dyed skeleton leg jeans and silk vests matched with underworld accessories are eerily harsh, yet beautifully crafted pieces.

The introduction of chalky whites within a crystal blouse, a white mask blouse and snow skirt add another dimension to the overall unearthly look; the whites cleanse the visual pallet and allow style to effortlessly tie each trend together.

Madsen’s take on a Victoriana chemise adds a subtle ending to this sophisticated, grungy punk concept. Although her ‘Sedna’ is mystical and murky, Madsen’s talent is not, and it surely won’t be long before she establishes herself as reputable force in the world of women’s’ design.

- Drew Davies