© PUSH IT Magazine 2007 - 2016




When you think of Chanel, boxy tweed suits, little black dressses, and quilted leather 2.55 bags come to mind. What doesn’t result from the brainstorm: fishing rods, dumbbells and guitars. But despite the luxury company’s tradition of women’s sportswear and fine jewelry, it has also produced other luxe objects. Strapped to model Siri Tollerød on the SS09 ready-to-wear runway was the Guitar by Chanel, a black nylon acoustic with a cleverly placed, classic CC on the resonant cavity. It even comes with a quilted leather case, the entire package only putting you back a mere $4,030 – not bad in Chanel terms.
Besides musical instruments, Chanel also produces a full-blown Chanel Sport line, full of fitness equipments and other active objects. Sure, it’s easy to image a Chanel tennis racquet, with iconic rose at the throat, and ski gear, seen on Victoria Beckman in the Alps. But a black and white football? Quilted, eight-speed bicycle? Chanel-logoed Boomerang?? Out of character, maybe, be in the vein of Gabrielle “Coco” Chanel herself. Having revamped women’s fashion by designing comfortable and fluid clothing in uncommon fabrics like jersey, Chanel was quite the active lady. She had a particular affinity for salmon fishing, traveling with love interest the Duke of Westminster. The owner of two yachts, the Duke typically invited Chanel, and also Winston Churchill, on deep-sea fishing excursions off the coasts of Norway, Scotland and Italy.
The branch into more lifestyle products comes from current head designer Karl Lagerfeld. Always looking to modernize tradition, especially at the House of Chanel, Lagerfeld has taken the idea of Chanel luxury to a whole new level.

Stephanie Cain
Images supplied with thanks by Chanel