© PUSH IT Magazine 2007 - 2016


Dans La Vie Spring/Summer 2012

Dans La Vie Spring/Summer 2012

Dramatic story-telling prints and Fifties ladylike chic overwhelmed Dans La Vie’s colour-popping Spring/Summer 2012 collection.

Japanese designer Rira Sugawara took huge inspiration from the aftermath of the devastating Tokyo earthquake earlier in the year and from this has created four unique and extravagant pop prints for her fashion line.

Cupids, ravishing florals and Madonnas inspired the exotic prints which feature everything from pea green and tangerine, to mocha and scarlet, and wonderfully girlie vibrant pink hues.

With such wild prints and colours, Sugawara has kept the cuts in her Pop Madonna collection clean and feminine, with loose-fitting blouses, co-ordinating shorts and full circle belted dresses.

Kitsch plastic takes on her prints, transform eccentric trench coats with a waterproof flair, in true rule-breaking Sugawara fashion. Smart cropped jackets and waist coats accompany the vivid patterns, with messy high buns and shocking turquoise lipstick to exaggerate the dramatic imagery.

The collection grew in extremism as the show developed, with sheer see-through blouses and prosthetic fabric breasts embellishing pattern laden pieces. A gothic beaded headdress adorned the final model, emphasising Sugawara’s love of growth and overwhelming designs.

This lively collection is only her second to date, her love of print is influenced by the cities she has fallen love with – Paris, Berlin and Milan to name a few, and the remarkable bustle and excitement that comes with city love.

– Hannah Gale