HERMIONE DE PAULA | FALL / WINTER 2012

Hermione De Paula developed her ready-to-wear line in 2008, having worked with luxury labels including Christian Dior Couture, John Galliano, Giles and Alexander McQueen. A sleek blend of silhouettes and intricate detailed flower prints ensured her designs were anything but average or regulated.

Each season Hermione centres her inspiration on an unconventional female character, mixing traditionally English craftsmanship with a certain playfulness and sense of individuality. Each piece possessed a sensual magnetism that was a modern definition of femininity.

For Fall / Winter 2012 we see her signature use of hand painted, unusual floral patterns alongside exotic birds, monkeys and fish with an addition of bead detailing and feather embellishment. The majestic colour palette included deep reds, turquoise, peach and purple to complimenting the romantic and sultry element that has became indicative of the label.

The print on print looks showcase the intrinsically female, sexually charged yet nonchalant finish of a Hermione De Paula collection. With soft silhouettes, the fading layers objectify the wearers sexuality in a romantic and beautiful manner, whilst still staying loyal to the original Hermione girl – with a penchant for quirky design and tongue-in-cheek humour.

Her philosophy in life: “I probably shouldn’t, but I will anyway” is surely referenced throughout her collection.

- Charlotte Stamp