JENA.THEO | SPRING / SUMMER 2012
Design duo Jenny Holmes and Dimitris Theocharidis met while studying at London College of Fashion way back in 2002. Winning the prestigious Fashion Fringe at Covent Garden competition in 2009 (a platform set up by Colin McDowell to find new design talent), a panel of leading industry experts chaired by Donatella Versace crowned Jena.Theo for their ‘vision and freshness’. Since then they have built their name through signature volume, draping, geometry and the oversized.
Named the ‘fatale’ collection, Jena.Theo’s Spring / Summer ’12 offering took on a luxe aesthetic noting the darker side of Hollywood as their inspiration. Fluid silks and misty colours envisaged the seductive, film noir Hollywood of yesteryear as if you’d just taken a stroll down the infamous Mulholland Drive, with the pair telling us that amid it all were the ‘invisible shadows of Vivien Leigh’.
Softened down from their Fall / Winter ’11 collection, Valkyrie, the colour palette was a mix of blurry greys and blacks with hand-painted abstract sunsets in soft yellows, sepias and peaches on silk. The duo have famously worked with London based artist O.Two for many of their collections, working on these hand-painting techniques which saw darker tones effortlessly seep in amongst softer hues.
The free flowing lines of the draped maxi dresses created an atmosphere of serenity, while super skinny denim with cut-out details created a contrast to the oversized billowing styles. Asymmetric shapes with button detailing could be worn as smart day blouses while oversized shirts were complemented by simple shorts, with the hero piece of collection being the silk panelled, flowing finale dress. The overall vibe of the collection was relaxed femininity with Jena.Theo’s trademark edginess thrown in for good measure.
– Laura Townsend