KINDER AGGUGINI | SPRING / SUMMER 2013

Models with frizzy hair and painted-on freckles took to the runway in pinafores and cotton dungarees for Kinder Aggugini Spring / Summer 2013.

Farmhouse wallpaper prints gave the Spring / Summer 2013 line a rustic appeal, which was topped off with, that Dutch favourite, the clog. Brimming with simple pleated skirts and buttoned shirts made for a fresh, young and very feminine collection.

We were surprised to discover that Aggugini had drawn inspiration from Hemingway’s ‘Old Man and the Sea’ and imagined the Kinder girl on the deck of a boat set for adventure. These musings were reflected in the Stephen Jones designed fisherman caps, double-breasted maritime blazer and low-riding shorts and prints deputing mermaids and seahorses.

In a stark contrast to the gingham which came before, Kinder Aggugini’s evening-wear was set in luxurious velvet and intricately patterned with, when you took a closer look, octopus tentacles!

On talking about her inspiration Aggugini said, “I wanted to bring this idea to life [The Old Man and the Sea] in an optimistic and eccentric way. I used conversational prints as the bias of the collection, to echo the conversations that man has with the sea and that women have with each other.”

As a designer who describes his signature style as “rocking chic: Coco Chanel marries Sid Viscous” there can only be more good things to come from Kinder Aggugini in the seasons to come.

- Ellen Stewart
- Photos courtesy of London Fashion Week