MEADHAM KIRCHHOFF | SPRING / SUMMER 2013 MENS COLLECTION
Edward Meadham and Benjamin Kirchhoff both studied at Central Saint Martins before setting up their menswear label, Meadham Kirchhoff, after graduating. Fashion’s dream team won themselves funding from Topshop’s NewGen scheme for a number of seasons and now have their own designs – and a secret store – within Philip Green flagship empire.
Meadham Kirchhoff’s Spring / Summer 2013 show had an inviting yet somewhat antisocial vibe. Like something we’d never seen before, their Spring / Summer 2013 show was strategically set up in, what looked like, messy student digs. Androgynous models were carefully placed throughout two rooms. As if the concept wasn’t enough to shock, Meadham Kirchhoff’s Spring / Summer 2013 show looked as if it had crash-landed into a 1990’s acid party.
A mish-mash pyjama trousers, layered shirts, tie-dyed shirts and sprayed high-top trainers teamed with a look which can best be described as Kurt Cobain’s raver alter-ego, established a sense of a sub-culture.
As the show continued, the tear-away style was taken over by ethnic-inspired attire. Masked models wore sari-style shirts in flamingo pinks and electric blues with a fleeting collection of torn cable-knit jumpers helping finish off the collection.
Returning for the first time in six years, Meadham Kirchhoff ensured they re-emerged with an explosion of colour and imagination. Let’s hope this time they’re here to stay.
- Drew Davies