ODEUR | SPRING / SUMMER 2013

Odeur’s Spring / Summer 2013 collection kicked off with white-on-white… on white. The collection, shown for the first time at Copenhagen Fashion Week, embodied the spirit of Odeur with clean whites and crisp lines. Designed by Petter Hollström and Gorjan Lauseger, the Spring / Summer 2013 line made use of sheer fabrics, block-colour panelling and cutout silhouettes.

Odeur Spring / Summer 2013 saw an androgynous array of geometric cuts and asymmetrical line-work. Male models wore sleeveless blazers and puffer-jackets, whereas the Odeur woman was dressed in long knitted cardigans and super-short tank dresses. The show started with white and followed through to greys, blacks and a deep berry red. But this toned-down collection was anything but dull. Impossibly shiny silver collars and armbands added interest to block-clouring, and layers of sheer fabric commanded attention from the audience.

Since it was established in 2006, Odeur has flourished from a simple collection of T-shirts to a full ready-to-wear offering, yet the label has never been one to stray too far from its original grounding in simple easy-to-wear apparel. On-foot the Odeur man wore stark white high-top trainers and women stopped the runway in monochrome sandals. See-through fabrics gave the collection a sultry feel to it; one sheer T-shirt dress was barely there bar the strategically placed opaque panels, while a men’s wet-look black shirt was finished off with transparent plastic sleeves.

Futurism was clearly an inspiration for Hollstrom and Lausegger, while the boundaries of gender were intertwined with the appearance of key unisex pieces. A unisex clutch bag was a staple accessory throughout the line, and both male and female models wore the striking silver jewellery. Overall the collection adhered stringently to colour-blocking, sharp lines and sleek tailoring which gave off vibe of urban futurism sure to dominate Spring / Summer 2013.

- Ellen Stewart
- Photos courtesy of Copenhagen Fashion Week